Your work is complex. Your message shouldn’t be.

No template or reporting format existed. Technical data spanned labs, surveillance systems, and governance programs across 20+ countries. Inputs were fragmented and difficult to shape into a clear narrative.

Led development of the program’s first annual report, designing the narrative framework, section structure, and visual language. Worked with M&E teams to interpret program data and develop graphics illustrating progress across 20+ countries. Translated complex technical inputs into accessible language for non-technical audiences. Shot all photography personally on media trips to Laos, Uganda, and Nigeria.

Delivered the program’s first integrated annual report, combining data and human impact stories to communicate progress clearly to donors. Created a format that continues to support transparent and meaningful reporting.

Messaging was undefined and stakeholders held different interpretations of the program’s objectives and value. No agreed communications approach existed across the diverse stakeholder group.

Designed and delivered an in-person stakeholder workshop in Addis Ababa, Ethiopia to clarify communication objectives and build consensus on key messages. Developed a multi-audience messaging framework including specific value propositions and proof points for government, donors, and humanitarian actors. Produced a practical communications plan covering channel strategy, content priorities, and KPIs.

Developed a communications approach that brought alignment and targeted messaging to a diverse group of stakeholders. Supported the program to communicate its work more clearly with key audiences.

Creating a consistent, comparable perception assessment across eight very different companies — spanning technology, consumer goods, and science — each with varying levels of media coverage, ahead of a pitching workshop.

Developed an AI-enabled research framework that combined media and social listening with manual source validation to ensure accuracy. Analyzed narrative themes, sentiment drivers, and positioning opportunities for each company using a structured methodology, then synthesized the findings into a standardized briefing format.

Delivered eight executive-ready communications briefs in a single day — a process that would traditionally have required up to two weeks of manual research and analysis. The briefs identified the narratives shaping external perception, highlighted positioning opportunities and credibility gaps, and provided actionable recommendations to strengthen founder storytelling, media engagement, and fundraising communications.

A newly established international research program needed to communicate clearly with funders, researchers, and stakeholders from day one — with no existing brand, messaging, or digital infrastructure.

Designed and facilitated workshops to clarify core messaging, target audiences, and strategic positioning across partner organizations. Managed an external creative agency through development of visual identity, tone of voice, and brand guidelines. Defined website structure and user journey, developed and edited all core web content, and oversaw design and build through to launch.

Established a clear and consistent identity enabling the program to communicate its purpose and engage partners effectively from launch. Created a strong foundation for ongoing communication with funders, researchers, and stakeholders. Visit gcbc.org.uk →

No single, agreed articulation of the organization’s unique value proposition or positioning. Senior leaders held different views on what the brand stood for and how it should be communicated.

Designed and facilitated a structured workshop for senior leaders to define what brand means in practice and identify potential market differentiators. Developed and delivered an interactive session connecting brand positioning to concrete actions across sales, delivery, marketing, and monitoring functions.

Senior leadership aligned around a clearer understanding of their brand and identified key differentiators in a crowded market. Provided a foundation for more consistent messaging and stronger client engagement across all organizational functions.